Privacy Policy

Who we are

Semantiqs (“we”, “us”, “our”) is an advertising automation service. Our platform connects to your Meta ad account and pauses, retires or reactivates ads based on the performance thresholds you configure, either automatically (Autopilot) or with your review first (Copilot).

Semantiqs is operated by Friedrich Bremer, Spener Straße 3, 10557 Berlin, Germany, who is the data controller for the purposes of GDPR. This is also the address for data protection enquiries and requests to exercise your rights under GDPR (see “Your rights” below). See the Impressum for the full legal notice.

For questions about this policy, contact us at support@semantiqs.ai.

What data we collect

We collect only what is necessary to run the service:

• Account information: your email address and name when you sign up, and whatever your identity provider (Google, or Meta if you sign in that way) shares with us
• Meta ad account structure: campaign, ad set and ad names, statuses, budgets, targeting summaries and creative metadata, pulled via the Meta Marketing API on connect and refreshed on an hourly schedule
• Meta performance data: spend, impressions, clicks and conversion events per ad, per day. This is what the engine judges every ad against.
• Meta access token: a long-lived OAuth token that lets us read your ad account and execute the pause/reactivate actions you have configured
• Automation log: a record of every action Semantiqs takes (or proposes), the trigger that caused it, and the metrics behind that decision, so you can see exactly why an ad was touched
• Notification details you choose to add: a Telegram chat id, if you link Telegram; your phone number, if you add one for future SMS notifications

What we do not collect

• No tracking pixels or cookies beyond what is needed for session authentication
• No selling or sharing of your data with third parties for advertising purposes
• No access to your personal Facebook profile, friends list or personal timeline
• No posting, editing or managing anything on your Facebook Page: our Page access is read-only, limited to the Page name, profile picture and what is needed to display your own ad creatives
• No access to Instagram accounts, Messenger, or any Meta asset outside ad account and ad-creative management

How we use your data

• To authenticate your account and maintain your session
• To evaluate your live ads against the stop-loss rules and floors you configure, and against the reserve pool of paused ads available to replace an underperformer
• To execute the pause, retire and reactivate actions your automation settings authorise
• To show you the eligibility, activity and health views inside the app
• To send you the notifications you have opted into, currently a Telegram summary, and nothing beyond that

Meta permissions we request

When you connect your Meta account, we request the following OAuth scopes:

• ads_read: to read campaign, ad set, ad and performance data
• ads_management: to pause, retire and reactivate ads according to the rules you configure
• pages_show_list and pages_read_engagement: to render video and image previews of your own ad creatives inside Semantiqs, so you do not need to open Meta Ads Manager to see what an ad looks like

We never use these permissions to create, edit or publish ad content, Page posts, or anything on your Facebook Page. Every write action Meta lets us take is limited to ad status changes (pause, activate) that your own automation configuration has authorised.

Cookies

Semantiqs sets one cookie: the session cookie that keeps you signed in. It is strictly necessary, in the sense that the app cannot work without it, and it is not used to track you across other websites.

We run no analytics or advertising cookies at all today. Nothing is measuring your behaviour on this site, and nothing is being shared with an analytics or advertising provider. The cookie choice shown on our public pages exists so that if we ever do add something non-essential, it is off until you turn it on. Declining is the default: if you have made no choice, nothing non-essential runs.

You can change your mind at any time by clearing this site’s data in your browser, which resets the choice and asks again. If we ever add a non-essential cookie, we will update this section to name it, say what it does, and say how long it lasts, before it is ever set.

Where your data lives

We use a small number of infrastructure providers to run and host the service. We do not publish which, for the same reason we do not publish how the automation decides what to pause. What matters for your data is what leaves us and where it goes, and that is this:

• Meta: the Marketing API is the source of every ad account fact we hold, and the destination of every automated change. This is the only place your advertising data travels to.
• Telegram: delivers automation summaries to the chat you link, and only if you choose to link one. Unlinking it in your profile stops delivery immediately.

Everything we hold is advertising metadata: names, spend, results, statuses and timestamps for ad accounts, ad sets and ads. We do not hold your customers’ personal data, we do not receive lead form contents, and we never see who clicked an ad.

Where it is stored, and where it is processed

These are two different things and we would rather state both than let one stand for the other. Your data is stored in the European Union, and it is processed there too. The database holding your ad account data sits in Ireland, and the application that reads it, runs the automation and talks to Meta on your behalf runs in the same region. Nothing about your account is processed outside the EU, with the one obvious exception below.

The exception is Meta itself. Sending an instruction to the Marketing API, or reading your figures back from it, means talking to Meta’s own infrastructure, which they operate globally and we do not control. That is inherent to advertising on Meta rather than something we chose, and it is governed by your own agreement with them.

If you need the specifics for your own records, ask us at support@semantiqs.ai and we will tell you exactly which regions and which providers are involved, along with the transfer terms we operate under.

Data storage and security

Access tokens and other credentials are never exposed to the browser; every Meta write goes through our server, never the client. Every read is scoped to the ad accounts you own or have been explicitly given read-only access to; you cannot see another user’s accounts by default. All traffic between your browser, our servers and Meta’s API is encrypted in transit.

Data retention and deletion

Hour-by-hour delivery snapshots are swept automatically after 30 days; they exist to power short-window trend charts, not as a long-term record. Your ad structure, daily performance history and automation log are kept for as long as your account is connected, so the history behind every past decision stays visible to you.

You can permanently delete your account and its data at any time from the app, or by contacting support@semantiqs.ai. Deleting an account removes your ad structure, performance history, automation rules and activity log from our database, and deletes the stored Meta access token so we can no longer read or act on your ad account. This does not, by itself, revoke Semantiqs’ access on Meta’s side. You can remove that separately at any time from your Meta Business settings under Business Integrations.

You can also disconnect a Meta account without deleting your Semantiqs account. This stops all automation on that account immediately; its history stays in the app until you reconnect or delete it.

Your rights

Depending on your location, you may have rights under GDPR, CCPA or other applicable law. We honour these regardless of where you are:

• Access: ask for a copy of the personal data we hold about you, and we will provide it in a readable form.
• Correction: ask us to fix inaccurate account or profile data; anything pulled from Meta itself is corrected by fixing it in Meta, since that is the source we read from.
• Deletion: request full account deletion at any time, per the section above.
• Portability: request your data in a structured, commonly-used format.
• Withdraw consent: disconnect your Meta account or delete your Semantiqs account at any time; this stops all data collection going forward.

To exercise any of these rights, email support@semantiqs.ai. We aim to respond within 30 days.

Changes to this policy

We may update this policy as the product evolves. Material changes are announced by email to the address on your account. Continuing to use Semantiqs after a change takes effect means you accept the updated policy.